The 2002 Olympics put Park City on the map. Ever since, journalists have flocked to our town to see what all the fuss was about. The payoff for us? A myriad of articles that not only detail the virtues of Park City, but also of Jans and our White Pine Touring location - the launching point for most of our guided trips and tours. Whether you're looking to learn more about what allows Jans to claim the title of "mountain recreation experts," or even a little something about Park City, read on for some great insights into what our company is all about.
August 15, 2025
Lessons From My First Time Mountain Biking In Utah
by Annie Davis
Ski Utah is a cornerstone nonprofit supporting and advocating for the Utah ski industry. While we're known for having the greatest snow on earth, Utah's also a top destination for mountain biking during the summer. Staff blogger, Annie Davis shares her experience mountain biking in Utah for the first time. A beginner lesson with White Pine Touring was just the ticket to having a great learning experience!
February 18, 2025
Classic Nordic center White Pine Touring focuses on family feel for over five decades
by Klara Meyer
The employees at the Nordic Center have a combined 300 years of Nordic experience. More than just a Nordic Center, White Pine Touring is a hub for community gathering, adventure, and connection. Park Record writer, Klara Meyer introduces some of the staff who make the Nordic Center so special.
January 2025
Old Enough to Drink!
by Jen Zurick
Tuna News journalist, Jen Zurick takes a deep dive into the illustrious career of White Pine Touring Nordic Center Director, Richard Hodges. This year marks Richard's 21st anniversary serving on the Board of The Utah Nordic Alliance—old enough to drink!
December 20, 2024
White Pine Touring: The Hub for Backcountry Skiing in Park City
by SnowBrains
The team at SnowBrains creates exciting content skiing and backcountry touring all over the world. In this article, they explore some of the reasons White Pine Touring is the go-to backcountry ski shop in the Park City area.
January 15, 2024
Small Town Stories: JANS Mountain Outfitters
by Park City Chamber
Get to know Jans General Manager, Jack Walzer, in this issue of Small Town Stories from the Park City Chamber of Commerce & Visitors Bureau. Jack has been the GM of Jans for 25 years; he’s passionate about skiing, biking, and fly fishing, and he also plays in a local band. The blog explains how Jack fosters a culture of expertise and enthusiasm around the sports we support at Jans.
Winter 2023/24
JANS has been outfitting outdoor enthusiasts since 1980
by Darby Doyle
Jans has long been a cornerstone of Park City's outdoor community, and we continue to build on our more than 40-year-old legacy. Much has changed in the ski and bike industries in that time—and Park City has changed, too. One thing that hasn't changed is the level of service and expertise customers find at Jans. The Jans leadership team talks more about our philosophy and what makes our shop different with Park City Style magazine.
March 29, 2022
Jans Experts Ski Shop in Park City, UT Delivers On Gear, Rentals, Guiding, and Great Advice
by Miles Clark
When SnowBrains Founder & CEO Miles Clark landed in Park City, he needed a ski shop he could count on. He chose Jans—because we deliver on every detail: precision binding mounts, expert ski tunes, custom boot fitting, and a shop culture built around sharing gear stoke. Our team helped Miles dial in his entire quiver—three new pairs of boots and five pairs of skis—just in time for a two-month stint guiding heli-ski trips in Alaska.
January 2, 2020
40+ Ways to Save on Your Utah Ski Vacation
By: Travelin’ Mama
Between airfare, lodging, and lift tickets, the cost of a ski vacation can add up in a hurry. This comprehensive guide breaks down how you can save a little extra money on your next trip to Utah — whether that be by buying lift tickets in advance or making good use of our public transit system. The author highlights Jans on Park Ave as a good option for renting ski clothes if you need warm and waterproof outerwear during your Park City ski vacation.
Summer 2017
Mountain Biking Gold
by John Caldwell
You may know Park City as a world class skiing destination, but did you know that it’s also the first-ever Gold Level Ride Center by the International Mountain Biking Association? Jans Mountain Experts and White Pine Touring Guides Scott House and Weston Deutschlander showed the Big Life Magazine crew just why Park City received this illustrious distinction.
November 2016
Adventuring Through Park City: The Golden Destination
by Brandon Castelli
Rich with history, Park City shows off its many personalities. Reinventing itself from a silver mining town to an Olympic powerhouse in all its skiing glory, Park City was also named the first-ever International Mountain Bicycling Association (IMBA) Gold-Level Ride Center, with over 450 miles of trails. What makes it a Gold Level riding destination? More goes into it than you think. This article explains what earned Park City a score of 96 out of 100, showing once again why we love living here.
July 28, 2016
Park City, Utah: Mountain Biking, Savoring & Sipping!
By: Stefani Jackenthal
Describing a day in the life of a mountain bike visitor to Park City, this article explains how to make your bike vacation a reality. Beginning with the anticipation of being a newbie on the trail, to the techniques learned from riding with a personal guide from White Pine Touring, and even listing great dining destinations, this is an article that has it all.
April 15, 2016
Beyond the Bike Park – Park City
by Matt Kasprzyk
Starting with a tongue and cheek reference to whether or not you can actually get a beer in Utah, this article shares a bit of Park City’s history before discussing specific mountain biking trails in the Wasatch Mountains. The author discusses the importance of guided bike tours through White Pine Touring and goes into detail about the Mid Mountain Loop, Strawberry Narrows and the Wasatch Crest trails. He even espouses the virtues of Park City’s free bus service which can be used for shuttle laps when you’re not in the mood to climb.
March 7, 2016
5 Reasons to Pack for Park City Right Now
by Linnea Covington
Despite being known for skiing and the Sundance Film Festival, Park City has even more to offer those seeking something other than the obvious. This article describes the town’s dining options that will make any foodie salivate, while providing a hotel recommendation for even the most discerning traveler. But the suggestions for not-so-mainstream things to do, such as fat biking with White Pine Touring, dog sledding and historic ghost tours are what really sets this article apart.
February 12, 2016
Fat Tire Biking is the Hot New Winter Sport - And Not Just for Winter
by Larry Olmsted
Discussing the rise of fat biking as an alternative to traditional winter sports, and one that requires much less snow, the author explains what it is, the best locations to ride and even gives suggestions on which type of bike to purchase. With a number of insightful quotes from Jans Communication Director, Scott House, this article will turn even the most cynical readers into enthusiastic snow bikers.
February 1, 2016
Park City, Utah: Beyond Skiing and Sundance
by Linnea Covington
As its title implies, this article shows you how to enjoy the lesser known, but equally engaging attributes of Park City. From shopping on Main Street to snowshoe and fat bike tours with White Pine Touring, the author demonstrates that there is more to this mountain town than just shredding and films. She even gives insider tips on where to eat, drink and stay.
Jan/Feb 2016
Let’s Get Fat
by Tony Gill
With winter in full force, many mountain bikers are missing their time on the trails. This article discusses the growing popularity of fat bikes, with four-inch tires versus the standard two-inch versions, which are ideal for riding on snow. And since Park City is an IMBA Gold Level Ride Center, there is no shortage of trails for the bike obsessed to get their winter fix or for visitors looking for an alternative to skiing or snowboarding.
November 16, 2015
The Winter Local’s Guide to Park City
by Scotty House
Park City is often viewed as a resort town that caters to primarily to the upper crust. Not just in terms of the skiing, but also with pricey accommodations and a restaurant scene that seems to appeal to die-hard foodies. But the local scene here is strong, and there are deals to be had. This article provides authentic insider tips so you can play – and stay – like you live here.
August 24, 2015
Mountain Bike Paradise: Park City, Utah
by Kim Fuller
With Park City being named a Gold-Level Ride Center by the International Mountain Biking Association (IMBA), riders are flocking to this epic playground. But with over 450 miles of single track to explore, the choices can seem daunting at first. This article celebrates some of the standouts, at each of the resorts in town, along with some that are off the beaten path. You’ll be inspired to grease your chain and explore a trail you may not have discovered otherwise.
May 23, 2014
PARK CITY - LOCAL’S GUIDE
by Kris Gross
Showcasing jans.com Photo Editor Ross Downard’s iconic action shots, this article is a comprehensive how-to for mountain biking in Park City. Espousing the benefits of Park City’s free bus system, which can be used as a point of access to hitting the trails or even avoiding certain climbs, the writer gives suggestions for everything from breakfast, lunch, and dinner spots to trail options and even how to get a drink in this Utah town. A local tips section at the end of the article calls out our White Pine Touring location as the local bike shop to visit for rentals, gear, bike tunes, and more.